Vietnamese's tourism slogan contest

The Vietnam National Administration of Tourism is holding a contest to create a new logo and slogan to market Vietnam tourism internationally for for the 2011-2015 period.
The current logo and slogan

The Vietnam National Administration of Tourism announced the contest on Tuesday in Hanoi to replace the current campaign “Vietnam – the Hidden Charm” that has been the campaign since 2005. The new slogan would be used till 2015. Entries are open to locals, foreigners and organizations and can be in English or Vietnamese.
The winner will get VND50 million (US$2,567) in cash, the second prize will be worth VND30 million, and the third prize, VND20 million. There will also be seven consolation prizes.
Entries can be sent from now through December 15.
They should be submitted by mail to the Vietnam National Administration of Tourism’s Marketing Department, 80 Quan Su, Hanoi, or emailed to
The winners will be announced at the end of December.

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